Sate Sate's brand essence is to give consumer a brand new experience of having satay as finger snack and to raise awareness of the youngster to acknowledge and be passionate about local traditional food.

​

To deliver authentic, trendy and cheerful brand tone, Sate Sate expands on the vibrant hues of the visual identity's color palette, while using yellow as its corporate color.

​

To make our brand more fun and interesting to impress not only the young people but also people from all walks of life, and let image talk rather than just words, therefore we have a series of doodle including chicken, cow and goat.

​